Best Sellers

This banana is squishy, fluffy, and much happier to be squeezed than the one in the fruit bowl. Fluffmellies combine a soft fuzzy outside with a sa...

Nice Bun is a soft, cinnamon-scented stress toy shaped like an adorable frosted cinnamon roll. Give it a satisfying squeeze whenever you’re feeling...

Tap Mushi on the head and the room gets a gentle little glow. This mushroom-shaped night-light has three brightness levels, a soft silicone top and...

Speks Odds Mix turns a handful of tiny magnetic spheres into an open-ended desk toy with no required finished shape. Pinch them into patterns, roll...

Swirl, stretch, squeeze, and shape this fro-yo-inspired dough whenever hands are craving something soft and satisfying. The playful dessert theme m...

Cirrus Storm Cloud looks ready to rain on the parade, but here is the twist: he hates getting wet. Puddles, soggy socks, surprise showers—this fluf...

Flat puzzle or full cube? IQ Quub asks both. Solve 2D challenges by fitting double-sided pieces into the grid, then tackle 3D challenges that use e...

Zenguin is an adorable, squishy penguin stress toy designed to help tension melt away—just give it a squeeze whenever you need a calming moment.

Two favorite sensory activities are ready to leave the house. PlayTab Go holds two removable tiles in a flexible case, giving busy fingers somethin...

Stick them, link them, tug them apart—then enjoy the tiny pop that makes everyone want another turn. My First HangaTangs includes six colorful monk...

Sunshine has wheels. Amuseables Sun discovered roller skating one summer morning and now glides along the boardwalk in colorful skates, beaming at ...

Two full-color Brain Quest decks turn first-grade practice into quick question-and-answer play. Across 750 questions and answers, kids review readi...

Rockleton looks as though a friendly boulder woke up, grew moss, and decided cuddling sounded worthwhile. This substantial gray Jellycat creature h...

Bartholomew Bear is dressed for the trail, right down to a clever knapsack that doubles as his sleeping bag. He’s still the famously soft, round-be...

Zip, buckle, snap, spin, and pull—My Busy Tote puts more than ten satisfying hands-on activities inside a soft fabric book. Felt pages turn everyda...

Two illustration-filled Brain Quest decks help kindergarteners explore phonics, word study, counting, opposites, early addition and subtraction, te...

Send soft foam balls whooshing through a build-your-own network of clear tubes. Air Toobz lets kids connect straights, corners, a T-junction and fu...

A purple beauty bag, shiny chain handle, nail polish, hair clips, and flower details gather everything needed for a cheerful little style session. ...

If it sits still long enough, this kit can probably make it sparkle. Brilliant Bling packs 20,000 rhinestones plus an easy-grab tool, tweezers, str...

These flowers arrive with hidden details and their own subtle scent. Fill each section with color, mix and layer the scented inks, and watch patter...

Tilt, turn, and guide the enclosed marbles through a maze that seems to dare busy hands to try one more route. Delta Flow is a compact, screen-free...

Unwrap a candy-colored beauty surprise with the Sweet & Magical Beauty Sugar Crush set from Hot Focus. The pink gift box pairs playful beauty t...

Phonics, counting, matching, sequencing, feelings, technology, and other early skills become a colorful question-and-answer game in two illustrated...

Load four wooden disks on each side, then use the elastic cord to fire them through the center slot as quickly as possible. Both players move at on...